Last week, Google announced new rules that the company intends to implement to address a growing number of issues related to "bad apples who use the Internet to infringe copyright."
Among the new rules are the company's promise to build tools to make it easier for copyright owners to submit takedown requests under the The Digital Millennium Copyright Act; to act more quickly (within 24 hours) on reliable copyright takedown requests; to make takedown requests publicly searchable; and to improve the company's “counter-notice” tools for those who believe their content may have been wrongly removed and enable public searching of takedown requests. The company also announced the new rules would attempt to address certain piracy issues that have been raised about its "autocomplete" service and "AdSense" advertising program.
Autocomplete uses an algorithm that offers Internet searchers suggestions of proposed search terms that are similar to those being typed. It has been criticized by some content owners for suggesting terms in a way that assists piracy efforts. The new rules are intended to attempt to prevent the service from displaying terms the company can identify as being most frequently used for piracy purposes. Google also explained that it would be improving its AdSense program to help identify, and in some instances expel from the program, violators of the company's antipiracy standards.
The full text of the announcement, which also addressed other planned changes, is available here.
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